What is Nguyễn Dynasty
About Us / Nguyễn Dynasty
Nguyễn Dynasty is a cultural streetwear brand rooted in the stories of the Vietnamese diaspora. Bridging the gap between tradition and modern identity, our designs explore themes of heritage, duality, and resilience. Each collection is crafted with purpose—honoring the past, embracing the present, and redefining what it means to belong. More than clothing, we exist to foster connection, celebrate identity, and build a legacy for generations to come.
Our Mission: Be Proud
To empower the Vietnamese diaspora by honoring our roots, embracing our dual identity, and telling our stories through thoughtful design—creating a legacy that connects generations and inspires pride in where we come from and who we are becoming.
Our Values: Empower. Unite. Dynasty.
Our values are rooted in heritage, duality, and purpose. We honor the cultural roots that shaped us while embracing the complexity of living between two identities—Vietnamese and American. Every design is created with intention, telling stories that reflect the resilience and spirit of our community. We believe in building a brand that goes beyond clothing by fostering connection, representation, and pride. Above all, we are here to create legacy—something meaningful to pass on, something that lasts.
Our Promise: Be Transparent
We promise to lead with honesty, intention, and heart. At Nguyễn Dynasty, transparency matters—from how we design to why we create. We’ll share the process, the challenges, and the stories behind every piece—because this brand is built with and for the community. You deserve to see the full picture, not just the final product.
About the Founder
Jason Phúc Hữu Nguyễn
Jason Phúc Hữu Nguyễn was born in Vietnam and immigrated to the United States at the age of 10. Growing up at the intersection of two cultures, he experienced the complexities of dual identity—never feeling entirely American, yet no longer fully Vietnamese. This internal conflict became the foundation for Nguyễn Dynasty, a brand created not only to explore the struggles of cultural displacement but to foster unity among those who live in that in-between space. Through storytelling and intentional design, Jason seeks to build a global community rooted in pride, connection, and cultural clarity. His vision is to reshape the narrative of the Vietnamese diaspora and to inspire a future where identity is embraced in its entirety.
